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View Full Version : Jim Hill Article - Is DCA "The Land of the Fading Fun"



Darkbeer
08-16-2002, 12:25 PM
From the new JimHillMedia.com site.....

http://www.jimhillmedia.com/archives/singles/bij.html

Article titled - "Better In Japan" written on August 21st, 2000.




These days, there's a noticeable difference in show quality between Tokyo Disneyland and the Anaheim original. Putting it bluntly, folks, OLC executive don't mind spending a few bucks more if it ultimately means delivering a better show for their guests. The stateside Disney theme parks? These days, the budgets for proposed new attractions start out low, then get progressively lower at they slowly make their way through the painful approval process....

Isn't it ironic? Japan is known as "The Land of the Rising Sun" while Anaheim will soon be known as "The Land of the Fading Fun."



Ironic how this article from two years ago rings true today...

The problems with DCA are not just the economy and marketing, but have a deeper basis in the design and execution of the park. The budget was part of the problem, the Circle of Hands being budget cutted to end up being :just a movie", the cutting of the Soarin' preshow... and even when they added things to the park, they still cut, they brought the Millionaire show from WDW, but failed to bring the pre-show over from Florida. Heck, all it had was highlights and "bloopers" from the actual television series, but gave the guests something to watch while waiting for the doors to open, it couldn't cost that much to add a few monitors, and the shade to make sure that they didn't have to worry about glare, heck USH has a very nice setup with E.T., and being able to watch highlights and interviews about the 20th anniversary. But why give the California folks the full experence, cut back the extras, they don't need them......

So the folks that want to say it is just the economy, and other "outside" forces, maybe they need to look at the actual park, and see that the decision to cut too much from the project is costing a lot more in lost revenue than the amount saved in construction....