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View Full Version : Pow Wow brings travel cash cow - Orange County Register, 4/21/07



Darkbeer
04-21-2007, 07:50 AM
http://www.ocregister.com/ocregister/homepage/abox/article_1665712.php

QuikQuote: The Travel Industry Association of America's annual trade show draws international tour operators to broker deals with U.S. travel providers, such as hotels and bus companies.
By hosting the event, the Orange County area is expected to get the benefit of flaunting its tourism perks – theme parks, beaches, shopping – to about 5,000 people who promote the destination throughout the world. In the next two to three years, about $350 million is expected to pour into the region as a result of the five-day event being held at the Anaheim Convention Center for the first time.
That's more than the largest annual convention generates: The International Music Products Association, or NAMM Show, this year drew about $70 million with 85,000 people.