Darkbeer
06-30-2006, 07:31 AM
http://www.ocregister.com/ocregister...le_1198172.php (http://www.ocregister.com/ocregister/money/homepage/article_1198172.php)
QuikQuote: For the July Fourth hat, a saluting Mickey stands in front of the American flag. Disney modeled another one after the "Pirates of the Caribbean" movie, which arrives in theaters next Friday. A red scarf with a skull and crossbones wraps around the cap, and a gold ring pierces one mouse ear.
So far, the company has sold about 500,000 fashion and seasonal hats. And customers bought about 1 million golden mouse ears, which surpassed the black ears and became the No. 1 selling souvenir.
QuikQuote: For the July Fourth hat, a saluting Mickey stands in front of the American flag. Disney modeled another one after the "Pirates of the Caribbean" movie, which arrives in theaters next Friday. A red scarf with a skull and crossbones wraps around the cap, and a gold ring pierces one mouse ear.
So far, the company has sold about 500,000 fashion and seasonal hats. And customers bought about 1 million golden mouse ears, which surpassed the black ears and became the No. 1 selling souvenir.