Darkbeer
08-16-2005, 06:29 AM
In today's AL Lutz update over at MiceAge....
http://www.miceage.com/allutz/al081605a.htm
Here's a very solid rumor leaking out of Imagineering (WDI) up in Glendale. Disneyland fans have noticed that the original DCA logo launched with the Park in 2001 has quietly disappeared in the last year.
Now the original logo is now only visible on the entrance marquees on Harbor Blvd. and at the parking structure, and those could be replaced in fiscal year '06. The old DCA logo is no longer available for purchase on any souvenir, and it's been replaced on most paper items by the simple Disneyland Resort logo. Only when they absolutely have to will they allow the DCA name to be used, and then it's a very bland logo with the word "Disney's" getting the most graphic attention.
This logo change wasn't done by accident, as the long term plan WDI and TDA suits are now working with assumes that the DCA name will be permanently shelved by the end of this decade. With the blessing of Michael Mendenhall, Executive Vice President of Global Marketing for the Resort, they are trying to distance themselves from the DCA "brand name" and lessen any budding brand identity the public may have with the struggling Park.
And there is more on the subject on page 3 of his update.
Also, he talks about why Snow White got placed on Hiatus. One of the main reasons, that Disney HAD to keep Fantasmic! going, otherwise the traffic problems would be even more awful around the hub before the fireworks. (Fantasmic takes a LOT of folks away from the rest of the park and keeps them in the ROA from around 8 or 8:30 until after the fireworks).
http://www.miceage.com/allutz/al081605a.htm
Here's a very solid rumor leaking out of Imagineering (WDI) up in Glendale. Disneyland fans have noticed that the original DCA logo launched with the Park in 2001 has quietly disappeared in the last year.
Now the original logo is now only visible on the entrance marquees on Harbor Blvd. and at the parking structure, and those could be replaced in fiscal year '06. The old DCA logo is no longer available for purchase on any souvenir, and it's been replaced on most paper items by the simple Disneyland Resort logo. Only when they absolutely have to will they allow the DCA name to be used, and then it's a very bland logo with the word "Disney's" getting the most graphic attention.
This logo change wasn't done by accident, as the long term plan WDI and TDA suits are now working with assumes that the DCA name will be permanently shelved by the end of this decade. With the blessing of Michael Mendenhall, Executive Vice President of Global Marketing for the Resort, they are trying to distance themselves from the DCA "brand name" and lessen any budding brand identity the public may have with the struggling Park.
And there is more on the subject on page 3 of his update.
Also, he talks about why Snow White got placed on Hiatus. One of the main reasons, that Disney HAD to keep Fantasmic! going, otherwise the traffic problems would be even more awful around the hub before the fireworks. (Fantasmic takes a LOT of folks away from the rest of the park and keeps them in the ROA from around 8 or 8:30 until after the fireworks).