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View Full Version : Cuddly bears have teeth -- David Lazarus/SFGate, 2005-07-20 (Opinion)



Andrew
07-20-2005, 09:41 AM
Cuddly bears have teeth (http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/07/20/BUGSNDQESF1.DTL&feed=rss.business) -- David Lazarus/SFGate, 2005-07-20 (Opinion)

After paying for the bears made by her 7- and 9-year-old kids, she joined them at the Name Me computer terminals where they were being issued birth certificates. She took a look at the screen.

The kids were being asked to submit their name, birth date, gender, home address and an e-mail address.

At the bottom of the screen, Kersten saw two boxes authorizing Build-A- Bear to contact her kids with special offers and promotions. The boxes were prechecked.

In other words, the system requires children to uncheck the boxes to opt out from receiving unsolicited offers (if they even know what opting out means).

Editor's note: Build-a-Bear has a location (http://www.mouseplanet.com/merchandise/mer011116.htm) at Downtown Disney in the Disneyland Resort.