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10-12-2004, 10:11 AM
Source: Disney Consumer Products; Back to Basics Products, Inc.

Disney Appliances Capture 'Best New Product Awards' at NY Gourmet Housewares Show

BLUFFDALE, Utah, Oct. 12 /PRNewswire/ -- Making their first public appearance at the New York Gourmet Housewares Show, the Disney Smoothie Maker and Disney Popcorn Popper were selected as "Best New Product Award" winners in the Electrics category. A panel of trade press editors judged the products and selected the winners based on quality, innovation, design, product solution, and consumer appeal.

"We are delighted to have the Disney Smoothie Maker and Disney Popcorn Popper achieve this industry recognition right out of the gate," said Chris Heatherly, director of Electronics / Appliances for Disney Consumer Products. "This speaks to the success of our new Disney consumer electronics line and reaffirms our direction in creating family-centric products that combine design, innovation and functionality."

According to Back to Basics President Randy Hales, "While the products were designed to be whimsical and fun, they prove to be an excellent example of our continued commitment to demonstrate product leadership and performance in the marketplace."

A collaborative design effort between Disney and Back to Basics Products, Inc., the Disney Smoothie Maker and Disney Popcorn Popper are designed for durability and top performance and feature a whimsical non-character design that fits any modern or traditional kitchen. The new appliances have special safety features and offer simple, step-by-step instructions.

Manufactured and distributed by Back to Basics, the Disney Smoothie Maker is red and has a capacity of 40 ounces. It features a quick-mixing stir stick, mess-free dispensing valve, safety locks and is whimsically designed, with Disney-style non-slip rubber "feet" at the base. The Disney Popcorn Popper has a capacity of five quarts, features a non-stick coated popping surface, a cover that flips to become a serving bowl, a motorized stirring rod, heat-resistant handles and base, and Mickey's white non-slip rubber "feet." Both items are available during October at a suggested retail price of $39.99 each at mass, department and specialty stores.

For more information and images of the new Disney Smoothie Maker and Disney Popcorn Popper, please visit www.disneyconsumerproducts.com.

COMPANY INFORMATION
Disney Consumer Products

Disney Consumer Products (DCP) is the division of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, electronics and fine art. This is accomplished through the work of the division's various lines of business: Disney Toys, Disney Softlines, Disney Hardlines, Disney Publishing, Buena Vista Games and Baby Einstein. The Disney Store, which debuted in 1987, also falls under DCP, carrying mostly exclusive, non-licensed merchandise.

Back to Basics Products, Inc.

What began in 1971 with a few home canning and food storage products has grown into a dynamic and competitive housewares company. Still true to the company's heritage, today Back to Basics Products, Inc. designs, develops, markets, and distributes kitchen countertop appliances that make food preparation easy and enjoyable, focusing on the principle of "back to things that work." The privately held Inc. 500 company (2003) combines innovation and program marketing to deliver on the company's promise of Family, Food and Fun. For more information, visit www.backtobasicsproducts.com. Back to Basics is a registered trademark of Back to Basics Products, Inc.