cemeinke
11-20-2003, 06:43 PM
Universal caught on to this last year – But what if you made every guest an AP?
Think about for charging a mere $50 more per ticket Disney could grant, “1 year free” (subject to certain blackout dates ala the So Cal Pass). There’d be an immediate increase in initial revenue plus we all know that in general APs generate spend more over the course of a year than a day guest. Guests would be compelled to return “to get their money’s worth” and end up spending even more money on food and chachkas! And those that didn't, hey Disney gets an additional $50 off of them.
But that’s not all - just think of how much the attendance numbers for DCA jump. A true boon to that near-empty park across the esplanade. With an AP people would park-hop just to check it out. Each peek is still another attendance click for Disney.
Honestly, I can’t think of a downside.
Think about for charging a mere $50 more per ticket Disney could grant, “1 year free” (subject to certain blackout dates ala the So Cal Pass). There’d be an immediate increase in initial revenue plus we all know that in general APs generate spend more over the course of a year than a day guest. Guests would be compelled to return “to get their money’s worth” and end up spending even more money on food and chachkas! And those that didn't, hey Disney gets an additional $50 off of them.
But that’s not all - just think of how much the attendance numbers for DCA jump. A true boon to that near-empty park across the esplanade. With an AP people would park-hop just to check it out. Each peek is still another attendance click for Disney.
Honestly, I can’t think of a downside.