Today I got an ad in the mail from DisneyRewards/Disneyshopping.com
that (in large letters on the cover) stated: "This spring, your children can be the envy of their friends by sporting their favorite Disney characters."
I don't want my daughter to inspire envy, nor do I want her to WANT to inspire envy with her things and clothes.
It's pathetic that some Disney marketers can't sell without appealing to the the worst in people--in this case by teaching materialism to kids.
i totally 100% agree
american culture has been run by materialism for decades
just look at christmas
Ours is a time of unprecedented choice and opportunity, so let us explore and question and understand. Let us learn from our past and meet the challenges of the future, let us go forth and fulfill our destiny on Spaceship Earth.
Show me a major marketer that does not use some sort of "envy" or peer pressure or materialism to advertise their stuff, especially in the realm of kids/pre-teens/teens.
Im not saying its right in any case, and I am not going to condone it because it is Disney, but the point is that Disney is not the only one that does it.
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