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Thread: Figure Skating Champion Michelle Kwan to Serve as Celebrity Representative...

  1. #1

    Figure Skating Champion Michelle Kwan to Serve as Celebrity Representative...

    The Walt Disney Company Press Release

    Figure Skating Champion Michelle Kwan to Serve as Celebrity Representative and Spokesperson for Disney

    BURBANK, Calif.--Feb. 16, 2006--Michelle Kwan, the most decorated figure skater in U.S. history, will serve as a celebrity representative and spokesperson for businesses across the entire range of The Walt Disney Company (NYSE:DIS), it was announced today by Matt Ryan, senior vice president, Brand Management, The Walt Disney Company. Earlier this week, with a magnanimous gesture that exemplified sportsmanship, selflessness and respect for her sport, Michelle Kwan withdrew herself from the 2006 Winter Olympic Games due to injury.


    As part of the multiyear agreement, Kwan may participate in advertising, promotions or public service announcements involving all of Disney's businesses, make guest appearances on original programming and personal appearances at live Disney events, and take part in Disney's company-wide initiatives.

    "Professionally and personally, Michelle is a true champion. While her magnificent artistry on the ice has been applauded the world over, she also sets the standard for grace and dignity, which truly accounts for her universal appeal," said Ryan. "We at Disney are honored to be associated with Michelle and know that her unique style and commitment to quality will be enjoyed and appreciated by our audiences everywhere."

    Kwan authored the motivational book "The Winning Attitude! What It Takes To Be A Champion" and contributed to the fictional book series "Michelle Kwan Presents Skating Dreams," published by Disney Publishing Worldwide, and has appeared in Disney and ABC television specials. Michelle starred in the primetime TV special "Reflections on Ice: Michelle Skates to the Music of Disney's Mulan," which was selected as the best-produced skating special of 1998-99.

    In her career, Kwan has won an unprecedented 43 championships, including five World Championships, eight consecutive and nine overall U.S. National Championships and two Olympic medals. She is the only woman in figure skating history to reclaim the World title three times, and she holds or shares nearly a dozen U.S. records. Kwan began skating at the age of five and won her first competition when seven years old.

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    MousePlanet Staff
    MousePlanet Staff

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    Think she'll go all Kerrigan during her first parade down Main Street?


  4. #3

    Actually, this is not the first time this has happened, here is a Press Release from 2002...

    BURBANK, Calif.--(BUSINESS WIRE)--March 5, 2002--World figure skating icon Michelle Kwan will serve as a celebrity representative and spokesperson for The Walt Disney Company (NYSE:DIS), it was announced today by Michael Mendenhall, president of Walt Disney Studios Marketing and Synergy.
    Kwan will be a representative for numerous Disney products and services for the next three years. In the past, she has starred in Disney and ABC television specials and has contributed to several figure skating-related books published by Disney.
    Kwan, 21, has been a dominant force in figure skating for the past decade. In that time, she has been the world champion four times, U.S. champion six times (including the last five in a row), and has chalked up more perfect 6.0 scores than any skater in history. Four years ago, in Nagano, Japan, Kwan won an Olympic silver medal for figure skating, and last month won the bronze medal at the Winter Olympics in Salt Lake City.
    "Michelle Kwan is the perfect person to represent our theme parks, sports, publishing, broadcasting and consumer products around the world," said Mendenhall. "She has a huge worldwide appeal and is a role model for children and adults. Michelle exemplifies beauty, wholesomeness, grace and charm in addition to her athletic talent. These wonderful qualities and her outstanding sense of sportsmanship were especially evident at last month's Olympics.
    "Our consumers and guests will enjoy seeing this immensely popular young skater in person and on television at various Disney events. These will range from the opening of new facilities to charitable events, ice skating events, guest appearances on original programming and at our ESPN Zone events, and at product promotions."
    Kwan said she very much looks forward to representing Disney. "I've been a fan of Disney my whole life, so now to become part of the Disney family is incredible," she said. "I am delighted and truly honored to serve as a spokesperson for the company."
    Among her activities at Disney, Kwan will make personal as well as radio and television appearances, host public service announcements and serve as a presenter at Disney awards programs. She will be featured in marketing and promotional activities for Disney's theme parks, restaurants, cruise line, hotels, publishing activities, consumer products, motion pictures, television and radio activities and retail stores.

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