Disney Taps Communist Group to Reach Young Chinese - Reuters, 9/23/2004

QuikQuote:
Walt Disney Co. said it had partnered "Youth Palaces" run by China's Communist Youth League to build awareness of its stories and characters in the mainland ahead of the opening of a Hong Kong Disneyland theme park in late 2005 or early 2006.

"It's one part of an overall brand-building process," Jay Rasulo, president of Walt Disney Parks and Resorts, told a small group of reporters in Hong Kong on Thursday.