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Thread: What's the difference between: presented, hosted and sponsored by?

  1. #1
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    What's the difference between: presented, hosted and sponsored by?

    many of the places at DLR have the above sayings...but what is the exact difference?

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  3. #2
    About 90 cents a day!!!
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    bump....anyone know?

    http://www.youtube.com/awinner <---Some good Disney videos
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    "I don't know why they call it Hamburger Helper, it does just fine by itself"

  4. #3
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    Didn't mean to ignore you, Andrew. I have two theories, and I have no idea which is correct, if at all.

    1) It may depend on the amount of money the companies give to Disney. Of course, the question becomes, "what is worth more?" No se.

    2) It may be some marketing guy saying, "It sounds better THIS way." and have nothing to do with level of patronage.

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  5. #4
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    It's All About the Benjamins....

    I would bet $$ that it is in fact about sponsorship and how much money was shelled out. More then likely there is a matrix somewhere at TDC that lists how much cash gets you which type of affiliation on signage. It is even figured out down to which company would get top billing if two companies collaborated on a sponsorship. I would even guess that there is a person, who's whole career is to make these determinations. How fun.... Zzzzzzz You will also note that depending on the agreement, some brands are more noticeable then others, again depending on the financial agreement. The big thing now is product 'branding' and name recognition.

    By the way, this message sponsored by, "My Lack of a Social Life."

    Good times.


  6. #5
    Spree Candy
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    HOSTED = Resturanant or food service of some kind.

    PRESENTED BY = Attraction of some sort(sometimes a shop).

    Sponsered by???.......Name something that is "sponsered". I can't think of any.

    ~Jeff

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  8. #7
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    I imagine it's like charity events, there are different levels of sponsorship packages based on how much $$ is paid. It may not be evident at the ride that there's a major difference, but sometimes the sponsor provides significantly more $$ in trade value (or the park provides more exposure but in different ways). Like one charity event I worked, a printer was a high level sponsor, but they didn't contribute cash. They just printed everything - letters, invitations, etc. so they got much higher billing on everything.

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  9. #8
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    I like the way it was in the old days, when it was just, for example, the "Santa Fe & Disneyland Railroad." Santa Fe was a sponsor, but they knew the guests were intelligent enough to figure it out. And since there were Santa Fe signs and logos EVERYWHERE long the line, I think the point was pretty clear.

    Same went for the Bank of America on Main Street. Or the Upjohn Pharmacy or the Swift Market House. None of these had signs that said "Swift Market House Presented by Swift" or Main Street Bank Sponsored by Bank of America." The sponsored attractions or shops fit in perfectly with a defined theme, thereby emphasizing the theme all the more, and in fact maing the fantasy seem a bit more real. The Main Street Bank was a REAL bank; the railroad was a REAL railroad, both "run" by recognized real-world companies.

    Back then, you didn't get the impression that you were being bombarded with paid advertising, which leaves a bad taste in your mouth. My guess is the subtle, almost subliminal effect of the sponsorships back then was far more enduring than are the "Presented by" signs we rush past today - visual noise we tend to filter out from our experiences at the Happiest Place on Earth.

    Steve

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  10. #9
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    Quote Originally Posted by sleepyjeff
    HOSTED = Resturanant or food service of some kind.

    PRESENTED BY = Attraction of some sort(sometimes a shop).

    Sponsered by???.......Name something that is "sponsered". I can't think of any.
    I believe the first two are in regard to complete sponsorship, whereas just the term SPONSORED mean that a donation was made, however not to cover the entire attractuon.
    If I had Disneyland all to myself, what would I do? What would anyone else do...scuba dive the Sub Lagoon.

  11. #10
    About 90 cents a day!!!
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    Quote Originally Posted by sleepyjeff
    HOSTED = Resturanant or food service of some kind.

    PRESENTED BY = Attraction of some sort(sometimes a shop).

    Sponsered by???.......Name something that is "sponsered". I can't think of any.

    When I think of hosted, i think that they are paying for the stuff....for example...the baby care place is hosted (i think by carnation), but when you go there and ask for a spare diaper or some emergency item for your baby, they charge you...and its expensive too. But if you goto the 1st aid, which is not sponsored by anyone, they will give out free tylenol and basic supplies. It makes no sense...the items in the nursery should be free (of course on a limited basis)
    http://www.youtube.com/awinner <---Some good Disney videos
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  12. #11
    Spree Candy
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    Yes, but some of the shops are "Presented By". You pay for stuff at the shops.

    I really don't think anything is "Sponsered By".....I think it is either Presented or Hosted..........please, correct my if I am wrong

    ~Jeff

  13. #12
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    The term "sponsored by" is not used anywhere in a Disney Park in North America.

    They do have sponsorships of course, but they use the more gracious Disneyfied terms to describe such sponsorships. "Hosted by" is used whenever food or foodstuffs are being offered for sale, such as the "French Market, Hosted by Stouffers", the "Village Haus, Hosted by Minute Maid", "Refreshment Corner, Hosted by Coca-Cola" or the "Baby Care Center, Hosted by Carnation Baby Products". Just because something is "Hosted by" a company does not mean the items offered there are free.

    A "Presented by" tagline means there is no food or drink involved, and the Presented by tagline is almost always attached to an attraction. Again, this sponsorship agreement makes no promises of free products or services being available because of this agreement. But this "Presented by" practice has really died out in the last five to seven years though, and there are very few sponsored attractions left compared to twenty or thirty years ago.... "PeopleMover, Presented by Goodyear", "America Sings, Presented by Del Monte", "Country Bear Jamboree, Presented by Wonder Bread", "Mission To Mars, Presented by McDonnel Douglas", "Adventure Thru Inner Space, Presented by Monsanto", "It's A Small World, Presented by Bank of America", "CircleVision, Presented by The Bell System", "Main Street Electrical Parade, Presented by General Electric", etc., etc.

    The one exception to this rule seems to be the fireworks, which are "Powered by HP". The Compaq/HP folks must have wrangled a special deal to use the new "Powered by" line so that people would realize the show was being run on HP computers.

    Boil it all down, and "Hosted by" and "Presented by" mean the same thing; third party sponsorship. It's just semantics used by Disney to differentiate someplace that serves food versus someplace that doesn't.


  14. #13

    TP2000 is correct.

    Disney is very BIG on nomenclature. They have certain little words for so many things. For instance, we're not employees, we're "Cast Members," your not patrons, your "Guests," a ride isn't a ride, it's an "attraction," an attraction isn't sponsored, it's "Presented," a restaurant isn't Presented, it's "Hosted."

    You get the idea.

    The point being, it's a nomenclature thing relative to theming. These words are considered "Good Show." The only difference between something being Hosted or Presented is whether your buying a hamburger or riding a rollercoaster.


  15. #14

    Remember when Indy was Presented by At&T?


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