Disney Hopes Dinosaur Gains Main St. Toehold - L.A. Times, 8/28/03
Disney Hopes Dinosaur Gains Main St. Toehold - Los Angeles Times, 8/28/03
QuikQuote: The technology behind Lucky underscores a growing push by Disney, the world's largest theme park operator, to find new ways to engage customers, by offering more intimate, interactive experiences. Lucky arrives at a time when Burbank-based Disney is struggling through an industrywide slump that has eroded profit in its cornerstone theme park business.
"In our business, you can't rest on your laurels; you've got to constantly invent what the future is," said Tom Fitzgerald, senior creative executive for Walt Disney Imagineering. "Walt always wanted his characters to live and breathe this is a natural evolution of that."