Plus I really wonder what they're going to do after the release date - take the date off, or leave it there and make the monorail look like old news.
It is blatant promotion even without a release date but the artwork is cool.
Here in Denver, we have the light rail and even the light rail now has one that advertises different things. It is a wrap like the monorail. I despise it. Who wants to be advertised to all the time?? Not me.
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But I definitely agree that the release date makes it even worse. And I doubt they'll be able to take the release date off after the movie comes out. I'm sure it's part of the actual wrap itself and not a separate part. However, that's not to say they won't take the wrap off shortly. Just because the Tron wrap was around for so long doesn't mean this one will be around as long Especially since they can only run it on the two MK beams AND it's not something Disney is doing (or even able to do) any in-park promotions with.
Found it on Youtube and I thought it looked seriously cool. As far as blatant advertising yes it is. But what happens if people think its so cool that Disney looks to work in an Avengers ride? I think that could be pretty neat also.
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A valid point. I think it's entirely possible to think that it's over the top advertising and still like the way the thing looks. I'm really anxious to see what my own reaction will be in just under 3 weeks.As far as blatant advertising yes it is. But what happens if people think its so cool that Disney looks to work in an Avengers ride? I think that could be pretty neat also.
I'm not too sure about the Epcot line. It's possible. But also, that would very likely be by choice and not by necessity. In this case, they would be breaching licensing agreements that Marvel has with Universal if they put it on the Epcot beam.Originally Posted by danyoung
And I have no idea about WDW's promotions. I'd be surprised if they didn't have ANYTHING, though. Especially in Epcot. In this case, it would again breach the licensing agreements, so they couldn't even if they wanted to.
"Would it help?"
I've read several different sources talking about how the Avengerail is on the MK line so that it won't go into Epcot. But I'm pretty sure that's all been conjecture. I don't know if anyone has said definitively that the Avengerail CAN'T be seen inside Epcot. I think it's more that the Tronorail was on the Epcot line, so the Avengerail is on the MK line to be different. Don't know - just guessing.
here that quotes Iger as basically admitting they can't bring certain characters into the parks, that Universal holds the rights to two specific characters east of the Mississippi in perpetuity (as long as they continue to use them), as well as that Universal holds licenses for everything from merchandise sales to theming, though it doesn't specifically say that these are exclusive rights.
Lots of good activity on this thread.
After reading more, I have to agree some a tie-in may be just one of those things that happen. Part of advertising, part for "brand marketing."
But if they make the wraps in a way where it is more of a billboard, ie: covering multiple monorails with different advertising messages, etc, then I think you loose the classic look and feel that is the WDW Monorail System. Thats distracting and it takes away from the on-stage presence.
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