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  1. #1
    Fun is wherever you find it... olegc's Avatar
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    One More Disney Day - 2012 campaign...

    Looks like we'll know on 12/31 what next year's Disney parks campaign will be - but my guess is it has something to do with getting a free day (more time) at a park when you visit for multiple days. so while not simply free - it will be the next thing to get you to stay "more" at the Parks...

    just a guess - mind you.

    "[Disneyland] has that thing - the imagination, and the feeling of happy excitement - I knew when I was a kid." - Walt Disney

  2. #2
    Read Everything-Assume Nothing GusMan's Avatar
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    Theres a lot of speculation going on around the internet. Ive been hearing comments range from...

    - The park being open 24 hours on leap day.
    - Getting more time at the parks such as a "super EMH."
    - Online reservations for dining, booking, fastpasses and more -all from one site.

    ... and others.

    Its getting a lot of buzz, so, the marketing around it is obviously working. Hope it is something actually worth while and something everyone will actually enjoy. (Saying that since the YOAMD campaign was pretty much a bust for the multiple times we visited as a whole family.)

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  3. #3
    Fun is wherever you find it... olegc's Avatar
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    i just can't imagine they would go to a lot of spend on media and marketing for a one day gimmick (leap day).

    "[Disneyland] has that thing - the imagination, and the feeling of happy excitement - I knew when I was a kid." - Walt Disney

  4. #4
    Read Everything-Assume Nothing GusMan's Avatar
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    I dont think so either... but it is something that has been mentioned here and there...

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  5. #5

    I could see open all day on leap day as part of a marketing campaign, but it doesn't seem likely to be the main focus - especially if they haven't told us about it yet. It seems most of the marketing campaigns have been 18+ months long, it would be awkward if the crux of their campaign happened 16 months earlier by the time it was over. Plus, for as much as Disney likes the parks to be crowded, I doubt they like having to turn away customers, which is what they are doing when they stop selling tickets on the ultra-crowded days.


  6. #6

    One More Disney Day - New 2012 Promotion

    So any speculations or inside info on this?

    http://disneyparks.disney.go.com/one-more-disney-day/

    I am thinking next year you will get an extra day with your park hopper ticket. Buy a three day and get a 4th day free

    "If you can Dream it you can Do IT." Walt Disney


  7. #7
    Fun is wherever you find it... olegc's Avatar
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    DIsney revealed a new hashtag for their One More Day - #Disney24... maybe it is only about the leap day..

    "[Disneyland] has that thing - the imagination, and the feeling of happy excitement - I knew when I was a kid." - Walt Disney

  8. #8
    Read Everything-Assume Nothing GusMan's Avatar
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    sjhanksaz's link is now updated with the details.... Saw some tweets on it as well.
    I hate to say this, I think the details are somewhat disappointing.

    First off... the prediction of being open 24hrs on leap day is a reality. Ok, thats cool.

    They are giving away vacations from 1/1 - 2/29... Sorry, not to big on the whole "contest" thing where not everyone can really benefit from it. (But yes, I will still enter.)

    You get an extra day if you book a package for a trip for the first part of the year. 1) That leaves out those who are AP holders who normally dont deal with packages and 2) Unless people who already have packages for those dates can rebook under this new offer (subject to availability) and get some benefit, it means that new reservations are pretty much a "last minute trip" sort of thing. Also, like anything else, you have to crunch the numbers and see if rebooking is really going to save you money. You know -the usual routine when it comes to trying to get the best bang for your buck.

    So, in essence, the promo only goes through mid-March. Its not a year long thing. At least that is what it seems like.

    I know that my thoughts on this promo are not all that positive. But I would love to hear what others have to say about it as well just in case I am missing something. It just would have been nice to see something that could have provided perks for many more guests throughout the year, even if it was something smaller.

    Disney-Inspired Author and Blogger
    CoHost of the Behind The Ears Podcast... Check it out on iTunes
    Admin of The WDW Community Facebook page.

    The search function is like the Force. It may take practice, but the more you use it, the more control you will have over it!

  9. #9
    Fun is wherever you find it... olegc's Avatar
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    I agree it's not as big of a deal as they are making it out to be - the all day thing is new-ish, but the contest, etc. eh... been there done that. To me - it definitely is a sign that the theme parks are not necessarily hurting for attendance and in need of increasing interest. They have been doing pretty well despite the economy.

    "[Disneyland] has that thing - the imagination, and the feeling of happy excitement - I knew when I was a kid." - Walt Disney

  10. #10

    Has anyone tried to enter the sweepstakes yet? I can not. Yesterday it would not accept my sign in and today there is a communication error.

    _____________
    Jenni

  11. #11

    I've entered everyday by texting no problems there

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  12. #12
    At home in the hills candles71's Avatar
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    If I click from this thread or facebook, I get a communication error when entering my login info. If I click from my email (Disney Insider email) it goes right through.


  13. #13

    I was finally able to get it to work using firefox and not google chrome. Drove me crazy!

    _____________
    Jenni

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