Disney puts toll on format shifting, rolls out microSD films -- Ars Technica
Disney's Japan unit has embarked on an experiment at once fascinating and sad: bundling microSD cards with Hollywood popcorn fare like the National Treasure series and Pirates of the Caribbean. The cards will contain digital copies of the films meant to be viewed on mobile phones and other portable devices... for an additional ten bucks.

Beginning this fall, Disney will sell a line of its films with both a DVD and a microSD card inside the package. According to Reuters, it can be had for the low, low price of 4,935 ($53)—a mere 1,000 ($11) more than the DVD alone.
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