That's Just Dumb, Disney -- Motley Fool
I'm a huge fan of all things Disney (NYSE: DIS), but I find myself shaking my head at the family entertainment giant's launch of D23 yesterday.

Billed as the "first official community of Disney fans," D23 will offer members a quarterly publication, a Disney collectable gift, and discounts on special events, including the D23 Expo coming to Anaheim this September. One of the perks -- access to the D23 site, which features daily news and merchandise offers -- is available to non-members.

The catch, of course, is that the annual membership is priced at an economically insensitive $74.99. Unless that includes massive Disney Store and in-park deals, even die-hard, pin-trading Disney junkies are likely to balk at shelling out such a big a chunk of change for a "suitable for framing" certificate, a membership card, a tchotchke, and a glossy newsletter.
Discuss here