Disneyland Tips Its Hand on Coming Price Hikes?
by, 04-30-2014 at 08:43 AM (2846 Views)
Just after the first of the year, several cast members indicated to me that they’d heard this year’s annual admission price hike would come in early May. Now that we’re weeks—if not days—away, 25¢ tea leaves are indicating that their prediction may be spot on.
Said tea leaves are Outdoor Vending’s move yesterday to increase the price of most of their concessions by a quarter. (Not everything increased. For example, popcorn in a commemorative bucket went from $6 to $6.25, but a regular box of popcorn stayed at $4.)
One in-park price watcher, however, claims history shows additional increases are on the way. “It has been long held that when ODV raises their prices, merchandise and food will follow, culminating in an admission hike,” she said.
To be honest, this is a trend I’ve never noticed before. But we should know in rather short order if that innocuous extra quarter will translate into another $10 a day the average guest will end up spending at the end of an average visit.