Six Flags to become content company (http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2008/04/15/financial/f191629D94.DTL&feed=rss.business) -- SFGate/AP
Theme park operator Six Flags Inc. is aiming to become an entertainment company with its own characters to entice thrill-seekers to its parks much like The Walt Disney Co., its chief executive said Tuesday. Mark Shapiro, a former ESPN executive who took money-losing Six Flags' helm in December 2005, made the comments in a keynote the gathering of the National Association of Broadcasters.

He said Six Flags' previous strategy was based on its roller-coaster hardware, but now it would focus on building anticipation to its rides through stories and characters, while upgrading the attractions. "Approaching Six Flags is like building Disney, backwards," he said. "The focus and the root of all and everything we do is the storytelling itself."

Hmm... this could be interesting though I don't know what they have planned. Are they going to use the Warner Bros. characters or make their own? I suppose they'd make their own. I wish them luck as it would make their parks much more interesting and repeatable if it works.