MarketTalk reports Oriental Land Company stock is expected to rise on the report that 86.7% of visitors to Tokyo DisneySea would like to visit again.

http://sg.biz.yahoo.com/020828/15/323dn.html

Which has nothing to do with DCA...

-Jeff

>>Which has nothing to do with DCA...<<

That's exactly the point. Such a large percentage of people should want to revisit DCA too, but they don't.

Have similar poll figures been released for DCA? I wouldn't be surprised to see numbers in the same ballpark. Remember that in market research an awful lot depends on how you word the question, plus most people who visit DCA probably DO want to visit again. Out-of-town tourists enjoy it, and locals with AP's can get in for free so of course they'll say yes, too.

Originally posted by Iceman
Remember that in market research an awful lot depends on how you word the question, plus most people who visit DCA probably DO want to visit again. Out-of-town tourists enjoy it, and locals with AP's can get in for free so of course they'll say yes, too.
Now, you're not implying that a company like Disney delibrately asks questions in such a way so as to creatively interpret the results, are you?! You're right on about that. Next time you're at DCA, grab one of the poll takers and ask to participate. They don't like to poll APers, so if you've got one, hide it. The line of questions surprised me when I first did it.

They didn't ask me things in a broad sense, like, "What do you like about the park?" or "What do you not like about the park?", but rather things like, "Do you feel that considering the price you paid for admission, that the park was a good value" or "Do you find that the price of food in the park is fair, considering the portions and quality of the food?"...

The numbers I'd really like to see is how many non-APers actually come back a second time or more. I suspect that we AP holders and our desire to escape the crowds at DL have tainted the sample, so to speak.