Darkbeer
07-28-2007, 02:27 AM
http://www.latimes.com/la-fi-ratwine...la-home-center (http://www.latimes.com/la-fi-ratwine28jul28,0,7091322.story?coll=la-home-center)
QuikQuote: She said her group complained to Disney because the Ratatouille label, with Remy holding a rat-sized glass of wine, appeared to violate the spirit of the code of advertising standards that all institute members must follow. The code bans the use of any advertising that might appeal to people below the legal drinking age by using photos of very young models or cartoon characters, Light said. "We were in touch with [Disney]. We basically shared the code with them," she said. The institute also voiced its concerns with the attorneys general of various states, Light added.
In a separate, unrelated action, regulators at the California Department of Alcoholic Beverage Control said last week that they had opened an investigation into whether the Disney-Costco wine marketing program might have violated state liquor laws. Matthew Seck, chief of the trade enforcement unit, said he expected to close the inquiry once he got a formal notice from Disney that it no longer planned to sell the Ratatouille wine.
QuikQuote: She said her group complained to Disney because the Ratatouille label, with Remy holding a rat-sized glass of wine, appeared to violate the spirit of the code of advertising standards that all institute members must follow. The code bans the use of any advertising that might appeal to people below the legal drinking age by using photos of very young models or cartoon characters, Light said. "We were in touch with [Disney]. We basically shared the code with them," she said. The institute also voiced its concerns with the attorneys general of various states, Light added.
In a separate, unrelated action, regulators at the California Department of Alcoholic Beverage Control said last week that they had opened an investigation into whether the Disney-Costco wine marketing program might have violated state liquor laws. Matthew Seck, chief of the trade enforcement unit, said he expected to close the inquiry once he got a formal notice from Disney that it no longer planned to sell the Ratatouille wine.