View Full Version : New in the Magic Kingdom, Disney-branded wedding gowns -- SFGate/LATimes


Andrew
06-24-2007, 10:42 AM
New in the Magic Kingdom, Disney-branded wedding gowns (http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/06/24/BUG18QK5J51.DTL&feed=rss.business) -- SFGate/LATimes, 2007-06-24
Snow White, Ariel and Jasmine have for years adorned little girls' T-shirts, bed linens and backpacks as part of the Walt Disney Co. merchandising bonanza.

Now, those characters have gone couture.

Designer and fashion maven Kidada Jones recently introduced a line of baby blue and pink women's loungewear, costume jewelry and home accessories inspired by the animated heroines that have come to be known in marketing circles as the Disney Princesses. Jones' line made its premiere this month in a special white room, decorated with cherry blossoms and a fairy tale castle, in the Los Angeles fashionista fantasyland that is the Fred Segal boutique on Melrose Avenue.