Andrew
05-08-2007, 04:40 PM
Ad-Supported VOD From ABC/ESPN Launching on Cox; Ad Skipping Disabled (http://www.paidcontent.org/entry/419-ad-supported-vod-from-abc-espn-launching-on-cox-ad-skipping-disabled/) -- paidContent.org, 2007-05-07
[T]o be announced at the Cable Show on Tuesday: Disney’s two big TV networks, ABC and ESPN, are launching free, ad-supported VOD (Video-on-Demand) of hit shows and football games on cable operator Cox Communications’ service, but with the unusual condition that Cox disables the fast-forward feature that allows viewers to skip ads, WSJ reports (http://online.wsj.com/article/SB117859428581995482.html?mod=mm_media_marketing_h s_left). That will only apply to VOD, and subscribers can still tape broadcast shows on the regular DVR and fast forward. Cox is U.S.’s third largest cable operator, after Comcast and Time Warner Cable.
[T]o be announced at the Cable Show on Tuesday: Disney’s two big TV networks, ABC and ESPN, are launching free, ad-supported VOD (Video-on-Demand) of hit shows and football games on cable operator Cox Communications’ service, but with the unusual condition that Cox disables the fast-forward feature that allows viewers to skip ads, WSJ reports (http://online.wsj.com/article/SB117859428581995482.html?mod=mm_media_marketing_h s_left). That will only apply to VOD, and subscribers can still tape broadcast shows on the regular DVR and fast forward. Cox is U.S.’s third largest cable operator, after Comcast and Time Warner Cable.