Disney Aims High on New ABC Season (http://story.news.yahoo.com/news?tmpl=story&u=/ap/20020613/ap_en_tv/abc_summit_2)- AP, 6/13/02

QuikQuote: To boost ratings at its flagging ABC network, The Walt Disney Co. is marshaling its vast resources to promote new fall shows in its movies, theme parks and even on drink coasters in its ESPN Zone sports restaurants.

Doesn't anybody at Disney know anything about how spreading one's brandname around too much can water down that name?

Do they really want their ESPN and ABC news operations to be viewed as another branch of their TV and animation business?

Hasn't anybody in the glass house noticed that the Mighty Ducks have become a symbol of declining quality in the whole Disney brand or are they too happy basking in the glory that the new uniforms (can't be anything having to do with management) have brought to the Angels?

Oh well, the sooner that the sports and broadcasting empires come down the better because then perhaps the Disney brand will be pared down to the things they do best - animation and theme parks.

Originally posted by coronamouseman
Doesn't anybody at Disney know anything about how spreading one's brandname around too much can water down that name?

Funny you should ask that, since the company just licensed Mickey Mouse bottled water.

In a word - no.

AVP

Originally posted by AVP


Funny you should ask that, since the company just licensed Mickey Mouse bottled water.

AVP

Ok I went to Wal-Mart and saw all kinds of Mickey Stuff:
Playing Cards, Fishing Rods, Beach Towels, Magnets, Fruit Snacks, Computer Software, Etc...

I think Disney has gone a little too far.

Originally posted by AVP


Funny you should ask that, since the company just licensed Mickey Mouse bottled water.

In a word - no.

AVP

Well they have lisenced out their name and characters to Sierra for a long time (pre CD rom I beleive) and some of them were designed by Al Lowe of Liesure Suit Larry Fame.:D