Andrew
04-09-2007, 11:22 PM
Disney Mobile shares subscriber stats (http://news.com.com/2061-10800_3-6174621.html?part=rss&tag=2547-1_3-0-5&subj=news) -- CNet News.com, 2007-04-09
Disney Mobile will soon celebrate its first anniversary, and the mobile virtual network operator is providing some statistics to show how consumers are using the service.
In a press release issued over the weekend, the company said 30 percent of its subscribers make use of its GPS location-tracking services. Parents who use the tracking feature do so about every other day. The company also said that about 30 percent of Disney Mobile's location requests are made from the Web and 70 percent from the handset.
About 56 percent of Disney Mobile subscribers are adults and 44 percent are children. Twenty-three percent of kids using the service are on the child "starter" plan, which offers 200 anytime minutes for $25 per month. And more than 65 percent of its subscribers use the Family Alert prioritized text messaging feature.
Disney Mobile will soon celebrate its first anniversary, and the mobile virtual network operator is providing some statistics to show how consumers are using the service.
In a press release issued over the weekend, the company said 30 percent of its subscribers make use of its GPS location-tracking services. Parents who use the tracking feature do so about every other day. The company also said that about 30 percent of Disney Mobile's location requests are made from the Web and 70 percent from the handset.
About 56 percent of Disney Mobile subscribers are adults and 44 percent are children. Twenty-three percent of kids using the service are on the child "starter" plan, which offers 200 anytime minutes for $25 per month. And more than 65 percent of its subscribers use the Family Alert prioritized text messaging feature.