coronamouseman
06-12-2002, 09:02 AM
Another thread was talking about Disney expanding outside of Orlando and Anaheim and someone mentioned ESPN as an example of that ..............
But isn't ESPN essentially a brand which Disney has kept at a distance from itself? You don't see statements like "Disney's ESPN" or for that matter "Disney's ABC Stations" etc. .......
Sure, you see ESPN franchise stores in DTD on both coasts, but they are also in New York and in other locations and they are not marketed or advertised as being "Disney".
My feeling is that ESPN and ABC would not profit by being part of the "Disney" umbrella so Disney corporate keeps those brands separate (as they should). Disney equals entertainment and although ESPN and ABC frequently cross the borders from journalism into entertainment, there is still an image that both of those stations want to foster of being providers of "news".
And certainly putting an ESPN franchise store in Las Vegas would not be indicative of Disney trying to establish themselves in that city ..........
But isn't ESPN essentially a brand which Disney has kept at a distance from itself? You don't see statements like "Disney's ESPN" or for that matter "Disney's ABC Stations" etc. .......
Sure, you see ESPN franchise stores in DTD on both coasts, but they are also in New York and in other locations and they are not marketed or advertised as being "Disney".
My feeling is that ESPN and ABC would not profit by being part of the "Disney" umbrella so Disney corporate keeps those brands separate (as they should). Disney equals entertainment and although ESPN and ABC frequently cross the borders from journalism into entertainment, there is still an image that both of those stations want to foster of being providers of "news".
And certainly putting an ESPN franchise store in Las Vegas would not be indicative of Disney trying to establish themselves in that city ..........