Mickey Mouse's new web strategy rakes in the cheese (http://arstechnica.com/news.ars/post/20070328-mickey-mouses-new-web-strategy-rakes-in-the-cheese.html)
When you serve more than one billion pages a month, redesigning your web properties is a Big Deal™. Disney recently completed a year-long revamp of its site (http://arstechnica.com/news.ars/post/20070102-8532.html) at the direction of Bob Iger, the company's CEO. Eric Freeman, the company's VP of Technology, said that getting the project done nearly killed his team, but the results have already been spectacular.

Speaking at the ETech conference here in San Diego, Freeman laid out the stats: 100 million videos now streamed each week, page views are up 10 percent, six million unique broadband visitors a month, and a ten-fold increase in site registrations. As Mickey would say, "Gosh!"

And how many of those 100 million videos streamed are to people that are just trying to find a quick answer, and really have no interest in viewing princesses greeting random kids or whatever else at the top of most pages (and the controls for turning off the sound seem buggy, but that might just be me!)

I usually click on the low bandwidth site link so I don't have to endure the streaming videos.

And how many of those 100 million videos streamed are to people that are just trying to find a quick answer, and really have no interest in viewing princesses greeting random kids or whatever else at the top of most pages

Bingo!