Lani
06-11-2002, 09:24 AM
Disney Sells a $1-Billion Ad Package (http://www.latimes.com/business/la-000040922jun11.story?coll=la%2Dheadlines%2Dbusines s) - LA Times, 6/11/02
In a multi-network, multi-advertiser deal that involves all of its units, Disney has recently signed a $1-billion advertising package that is considered to be the largest ever in the industry, surpassing last year's $300 million deal between Procter & Gamble (makers of Tide detergent and Crest toothpaste) and Viacom Inc. (which includes CBS and MTV).
QuikQuote: "In addition to selling commercial time on ABC, ESPN networks, ABC Family, Lifetime, A&E Networks and other Disney properties, the Burbank-based company also agreed to joint program-production deals with advertisers, joint funding of television specials and sporting events as well as product placements in shows, sources with knowledge of the deal said."
NOTE: The article at the LA Times requires a registration, which is free.
In a multi-network, multi-advertiser deal that involves all of its units, Disney has recently signed a $1-billion advertising package that is considered to be the largest ever in the industry, surpassing last year's $300 million deal between Procter & Gamble (makers of Tide detergent and Crest toothpaste) and Viacom Inc. (which includes CBS and MTV).
QuikQuote: "In addition to selling commercial time on ABC, ESPN networks, ABC Family, Lifetime, A&E Networks and other Disney properties, the Burbank-based company also agreed to joint program-production deals with advertisers, joint funding of television specials and sporting events as well as product placements in shows, sources with knowledge of the deal said."
NOTE: The article at the LA Times requires a registration, which is free.