Andrew
03-13-2007, 01:38 PM
Disney launches interactive site for mums (http://www.theregister.com/2007/03/13/disney_eisner/) -- The Register UK, 2007-03-13
Disney is launching a new website, Disney Family, aimed specifically at mums. The media giant says the site will host user generated articles, and will eventually form a "Parent Pedia", with information on hundreds of subjects of interest to mums and dads.
The move is seen as something of a departure for the firm, which has so far kept its distance from the web. Although it has vigourously defended its trademarks and copyrights, and used the web to promote its own products, this is its first foray into the world of interactive webbery.
The site (http://www.family.com/) will go live later this week, but will be in beta until the summer.
Disney is launching a new website, Disney Family, aimed specifically at mums. The media giant says the site will host user generated articles, and will eventually form a "Parent Pedia", with information on hundreds of subjects of interest to mums and dads.
The move is seen as something of a departure for the firm, which has so far kept its distance from the web. Although it has vigourously defended its trademarks and copyrights, and used the web to promote its own products, this is its first foray into the world of interactive webbery.
The site (http://www.family.com/) will go live later this week, but will be in beta until the summer.