Disney to open new Wii development studio (http://arstechnica.com/news.ars/post/20061107-8171.html) -- Ars Technica, 2006-11-07
Nintendo's new Wii console has the gaming community buzzing in anticipation of its release, but for many people the issue of third-party support remains an ongoing concern. Will there be a broad spectrum of support from other companies for the platform, especially given how different it is from the other consoles? Those worries should be lessened somewhat after an announcement today that Disney is founding a game studio specifically focused on developing games for the Wii platform.

The announcement came from Disney's Buena Vista Game unit, responsible for titles such as Cars, based on the popular Pixar movie. The new studio will be called Fall Line Studio, and will be based in Salt Lake City.

Maybe I dont understand the gaming industry well enough to answer this myself, but why open a whole studio just for Wii games? Other software houses port from one platform to another or at least author for mutiple platforms. What makes Wii different enough to warrant such an investment?

Granted, I dont want to get into a tech discussion, sort of speak, but rather go down the business end of the technology.