Andrew
08-16-2006, 03:45 PM
Disney scraps UK mobile plan (http://www.theregister.com/2006/08/16/disney_mvno_pulled/) -- The Register, 2006-08-16
Disney has ditched plans to start a UK virtual mobile network (MVNO), blaming adverse changes in the retail environment for its decision. O2, which was to provide the service for Disney, said Disney content will still be made available, but there won't be Mickey Mouse phones in the foreseeable future.
Part of Disney's problem is that, in the UK, the brand is more associated with young children; official government advice is that children under 16 should only use a phone for "essential" calls - although what's essential to a 15-year-old might not resonate with the rest of us.
Disney has ditched plans to start a UK virtual mobile network (MVNO), blaming adverse changes in the retail environment for its decision. O2, which was to provide the service for Disney, said Disney content will still be made available, but there won't be Mickey Mouse phones in the foreseeable future.
Part of Disney's problem is that, in the UK, the brand is more associated with young children; official government advice is that children under 16 should only use a phone for "essential" calls - although what's essential to a 15-year-old might not resonate with the rest of us.