Darkbeer
03-13-2006, 12:56 PM
http://www.ocregister.com/ocregister/money/homepage/article_1043651.php
Sub-Title: Kevin Rafferty is one of 1,000 Imagineers, creative types who dream up and design attractions for Disney's amusement parks.
QuikQuote: Q. With Disney's purchase of Pixar, John Lasseter becomes principal creative adviser of Imagineering. Pixar has already worked with Imagineering on several attractions, but how might this effect what we see in the parks?
A. I think it will influence things, but I don't know if it will change things that much. We have good momentum going now and so many ideas on the boards. I think when Lasseter comes by, he's going to help move them along, and we'll love to have his input. But even before this, we were at the beginning of a renaissance for Imagineering. It's something the creative group started among ourselves, saying 'Let's go for it. Let's do the best work we can possibly do.' It's understanding that when guests come to the parks, they want Disney. They want quality, immersive, family-entertainment experiences. So instead of trying to do new, hip things that maybe aren't so Disney, we do things that areDisney, in a new way that maintains the integrity of what Disney can deliver.
Sub-Title: Kevin Rafferty is one of 1,000 Imagineers, creative types who dream up and design attractions for Disney's amusement parks.
QuikQuote: Q. With Disney's purchase of Pixar, John Lasseter becomes principal creative adviser of Imagineering. Pixar has already worked with Imagineering on several attractions, but how might this effect what we see in the parks?
A. I think it will influence things, but I don't know if it will change things that much. We have good momentum going now and so many ideas on the boards. I think when Lasseter comes by, he's going to help move them along, and we'll love to have his input. But even before this, we were at the beginning of a renaissance for Imagineering. It's something the creative group started among ourselves, saying 'Let's go for it. Let's do the best work we can possibly do.' It's understanding that when guests come to the parks, they want Disney. They want quality, immersive, family-entertainment experiences. So instead of trying to do new, hip things that maybe aren't so Disney, we do things that areDisney, in a new way that maintains the integrity of what Disney can deliver.