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Question about Institutional Patrons and Participants [Archive] - MousePad

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PragmaticIdealist
06-03-2005, 03:10 PM
Does anyone happen to know whether or not the financing certain institutional Patrons provide for specific Attractions and other features goes directly to Disneyland Resort or only to the parent company, and does this money get factored into the earnings Disneyland Resort reports back to Burbank?

I know that Corporate maintains the relationships and Disney's strategic allies go through Burbank to assemble the deals, but is Disneyland Resort able to include the financing in the division's accounting?

Opus1guy
06-03-2005, 04:44 PM
Each Corporate Alliance deal tends to be different. And there are several different types. For example a global deal like Coke would yield Disneyland only a pro-rated percentage minus any cut Burbank feels like keeping. But some of the dough usually is worked into the operating unit's financials to some degree.

If the Alliance is more a local deal and not a global deal, the local operating unit sees a bigger cut.

At least this is how is used to be a few years ago.

Also, Alliance partnerships can have a huge impact on just how much money a new attraction is budgeted for creation and construction. Disney will generally pitch in much more money toward an attraction if they manage to sign a big deep-pocket company to sponsor it. It's sort of like "matching funds" but it's not necessarily a 1:1 deal. So it greatly behooves a park like say Disneyland, and Imagineering and their various vendors and suppliers to really pitch the new attraction and help do everything possible to get a big company on the hook because if they do, Corporate will generally pitch in a bigger pot from their end.


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