From the Orlando Sentinel...

Seems like some of the new rules that were supposed to force companies to be accurate with financials have actually helped them claim higher revenue...

" Take revenue, for example, for the parks and resort division. The division includes Orlando's theme parks as well as overseas operations, in which Disney is a minority owner. Revenue in the quarter increased by $557 million, or 32 percent. But $332 million of the increase was solely due to consolidation of Euro Disney and Hong Kong Disneyland. Without the consolidation, revenue went up 13 percent, roughly the same as during the second quarter."


http://www.orlandosentinel.com/business/custom/tourism/orl-bizdisneycon12081204aug12,1,6546812.story
(need to register to see)

And the expenses went up about $317 million due to the exact same reason.

The net amount is what's important. Anyone making a decision (whether to buy or sell stock) without going that deep deserves to give his money away.