Has anyone seen the new billboard campaign (ties a little to the newspaper campaign). It has a three pictures - a baby sipper, a latte paper cup, and Goofy in the Tea Party tea cup (and I think they tried to add "motion lines" to the cup).

the tag line was something like - it's happier here.... WHERE! It's certainly not the teacups since they don't spin anymore. Unless this is the way TDA Marketing puts it all in our faces - "yeah, they don't spin - so what! We can claim it's happier since we're Disney - the Happiest Place on Earth"...

Someone needs to go out there and tell those clowns to stop internally checking their plans and ask someone outside of the organization. I think they're all ABC network wannabees- just trying to promote bad stuff as good stuff... Sometimes it makes me just wanna scream at someone and ask them whether they really understand what they're doing... :mad:

Sorry - Rant mode off... :)

no, but I saw a billboard with 2 regular cars and then an autopia car with a mickey on the grille (I think?...it was on the freeway.) The billboard did read, "it's happier here." (I didn't really get it....but I'm blonde..LOL)

I saw one last night with a chihuhua, poodle and Pluto on it. If I didn't already know it was a Disneyland billboard, I would have had no idea what it was referencing.

I'm surprised they ditched the ToT campaign so quickly. Do they not need it due to crowds, or lack thereof?