Biscuit
07-15-2004, 08:15 PM
Hi Guys
I'm a bit of a lurker, so go nice on me :)
Being from another country, I have a bit of a different view on DLR's recent attendance problem - that maybe the onus should not be put on the locals/socals/state population to hold up the attendance.
What about the international visitors?
Here's my theory: Disney has been a family brand for many generations, passed on unconsciously for many years through TV presence and toy branding. At least it was for me - I learnt what Disneyland was through the "Wonderful World of Disney", and who Mickey was through cartoons.
I feel that is missing from the most recent generation of kids (In my country anyway. Disney to them is ALL Pooh). Sure, there are Disney channels available in most countries with cable (there is here).
What's MISSING from this theory is that the younger generation are not imbued with the excitement for visiting the place where it all began because they're not seeing it on TV, or even seeing advertising for Disneyland.
Stick with me :) What could Disney do to attract a new generation to the parks? Advertise!
I saw a great documentary on DLR on the Disney channel, which was basically a pimp for the upcoming 50th...but that was on cable. Cable isn't so prolific in our country, and this doco could do with some pimping on free-to-air TV....where all kids and their parents could see it.
What I'm basically asking is: why can't Disney put some international focus on their advertising. Get travel agents hyped about Disney once more, get the word out in advertising to OTHER countries that Disney is once more a Destination - a safe and happy on at that too.
I'm just thinking they can't rely the old happy memory keeping new generations coming back. They need to pimp that memory a bit to other countries, and plant the seed of the idea that it's a place to come.
Amanda
I'm a bit of a lurker, so go nice on me :)
Being from another country, I have a bit of a different view on DLR's recent attendance problem - that maybe the onus should not be put on the locals/socals/state population to hold up the attendance.
What about the international visitors?
Here's my theory: Disney has been a family brand for many generations, passed on unconsciously for many years through TV presence and toy branding. At least it was for me - I learnt what Disneyland was through the "Wonderful World of Disney", and who Mickey was through cartoons.
I feel that is missing from the most recent generation of kids (In my country anyway. Disney to them is ALL Pooh). Sure, there are Disney channels available in most countries with cable (there is here).
What's MISSING from this theory is that the younger generation are not imbued with the excitement for visiting the place where it all began because they're not seeing it on TV, or even seeing advertising for Disneyland.
Stick with me :) What could Disney do to attract a new generation to the parks? Advertise!
I saw a great documentary on DLR on the Disney channel, which was basically a pimp for the upcoming 50th...but that was on cable. Cable isn't so prolific in our country, and this doco could do with some pimping on free-to-air TV....where all kids and their parents could see it.
What I'm basically asking is: why can't Disney put some international focus on their advertising. Get travel agents hyped about Disney once more, get the word out in advertising to OTHER countries that Disney is once more a Destination - a safe and happy on at that too.
I'm just thinking they can't rely the old happy memory keeping new generations coming back. They need to pimp that memory a bit to other countries, and plant the seed of the idea that it's a place to come.
Amanda