Andrew
03-02-2004, 04:26 PM
Comcast vs. Disney: Facts and Fantasia (http://knowledge.wharton.upenn.edu/index.cfm?fa=printArticle&ID=945) -- Knowledge @ Wharton
For Brian Roberts, the problem may boil down to this: What do you do with the Magic Kingdom? Roberts is chief executive of Comcast, the Philadelphia-based cable company, and two weeks ago, he made a nearly $48 billion bid for embattled Walt Disney Co. Disney's board rejected the offer on Feb. 17. By then, Comcast’s stock had fallen while Disney’s had risen, extinguishing the bid’s initial 7% premium.
No one expects Roberts' effort to end there. Chances are he'll bid again. Whether he should is another matter.
For Brian Roberts, the problem may boil down to this: What do you do with the Magic Kingdom? Roberts is chief executive of Comcast, the Philadelphia-based cable company, and two weeks ago, he made a nearly $48 billion bid for embattled Walt Disney Co. Disney's board rejected the offer on Feb. 17. By then, Comcast’s stock had fallen while Disney’s had risen, extinguishing the bid’s initial 7% premium.
No one expects Roberts' effort to end there. Chances are he'll bid again. Whether he should is another matter.