Andrew
02-22-2004, 01:02 PM
Behind Steve Jobs' plans for Pixar (http://news.com.com/2030-1026-5161761.html?tag=nefd_acpro) -- CNet News.com, 02/22/04
From Knowledge@Wharton
Special to CNET News.com
Given the success of their now broken relationship, where do Disney and Pixar go from here after 2006? Wharton marketing professor Jehoshua Eliashberg believes that both companies will likely end up just fine. "Pixar will remain successful and thrive in the short run. They have an impressive track record in the computer graphics (CG) animation space, and in the entertainment industry, track record is critical."
What's more, Pixar's brand is established, August notes. "The Pixar brand is quite strong in the marketplace, so I think Pixar can be successful on its own. I imagine that Disney was probably more than just a distributor--the enhancing and accelerating aspect of the Disney brand had to have been helpful in promoting Pixar's movies. But now, Pixar has its own brand and can stand on its own feet."
From Knowledge@Wharton
Special to CNET News.com
Given the success of their now broken relationship, where do Disney and Pixar go from here after 2006? Wharton marketing professor Jehoshua Eliashberg believes that both companies will likely end up just fine. "Pixar will remain successful and thrive in the short run. They have an impressive track record in the computer graphics (CG) animation space, and in the entertainment industry, track record is critical."
What's more, Pixar's brand is established, August notes. "The Pixar brand is quite strong in the marketplace, so I think Pixar can be successful on its own. I imagine that Disney was probably more than just a distributor--the enhancing and accelerating aspect of the Disney brand had to have been helpful in promoting Pixar's movies. But now, Pixar has its own brand and can stand on its own feet."