Andrew
02-09-2004, 01:23 PM
Microsoft, Disney partner on digital media (http://news.com.com/2100-1025-5155333.html?part=dtx&tag=ntop) -- CNet News.com, 02/09/04
Microsoft and Walt Disney have struck an alliance that will see the two companies cooperating to develop digital media content and delivery systems, the companies announced Monday.
While containing little in the way of specifics, the deal solidifies one of the software giant's key Hollywood relationships, which it views as critical to the future of its audio and video software platform. A Microsoft executive said the two companies would be working increasingly close together on topics ranging from high-definition film to digital rights management.
"This is really designed so that we will cooperate on digital media initiatives and accelerate the flow of digital content to consumers," said Dave Fester, general manager of Microsoft's Digital Media division. "It builds a great bridge between the technology companies and Hollywood."
Microsoft and Walt Disney have struck an alliance that will see the two companies cooperating to develop digital media content and delivery systems, the companies announced Monday.
While containing little in the way of specifics, the deal solidifies one of the software giant's key Hollywood relationships, which it views as critical to the future of its audio and video software platform. A Microsoft executive said the two companies would be working increasingly close together on topics ranging from high-definition film to digital rights management.
"This is really designed so that we will cooperate on digital media initiatives and accelerate the flow of digital content to consumers," said Dave Fester, general manager of Microsoft's Digital Media division. "It builds a great bridge between the technology companies and Hollywood."