Darkbeer
01-06-2004, 07:46 PM
Theme park makes bold discount move (http://www2.ocregister.com/ocrweb/ocr/article.do?id=74789) - Orange County Register, 1/6/04
QuikQuote: Admission generates roughly 50 percent of revenues for theme parks, supplemented by parking fees, concessions and merchandise. "The buzz in the industry right now is that front-gate prices are at or near their peak," said Dave Schmitt, a principal at Management Resources Inc., a Tustin theme- park consulting company. "Every single park, large or small, has to be looking at alternative strategies."
"The problem is, if you discount too much, people will never be willing to pay full price," Burke said. "They'll always see it as on sale."
QuikQuote: Admission generates roughly 50 percent of revenues for theme parks, supplemented by parking fees, concessions and merchandise. "The buzz in the industry right now is that front-gate prices are at or near their peak," said Dave Schmitt, a principal at Management Resources Inc., a Tustin theme- park consulting company. "Every single park, large or small, has to be looking at alternative strategies."
"The problem is, if you discount too much, people will never be willing to pay full price," Burke said. "They'll always see it as on sale."