Darkbeer
12-03-2003, 10:58 PM
Disney's ABC Family buyout seems dysfunctional so far (http://www.palmbeachpost.com/accent/content/auto/epaper/editions/thursday/accent_f3dce17563cd417c003b.html) - Palm Beach Post, 12/4/03
QuikQuote: It's no secret that ABC Family Channel, acquired by the Walt Disney Co. two years ago for a whopping $5.2 billion, is in trouble. Ratings are down, ad revenue is off and no breakout hits are on the horizon.
Its average prime-time audience, for example, is only 742,000 viewers, according to Nielsen Media Research -- a 10 percent drop from last season and a 30 percent dip from when Disney bought the channel.
QuikQuote: It's no secret that ABC Family Channel, acquired by the Walt Disney Co. two years ago for a whopping $5.2 billion, is in trouble. Ratings are down, ad revenue is off and no breakout hits are on the horizon.
Its average prime-time audience, for example, is only 742,000 viewers, according to Nielsen Media Research -- a 10 percent drop from last season and a 30 percent dip from when Disney bought the channel.