peoplemover
11-21-2003, 06:46 AM
Very cool! Not announced yet, but Disney and the Daytona 500 / NASCAR are teaming up for some cool merchandise!
Here is the official PR stuff:
Kicking off Mickey Mouse’s 75th Anniversary in 2004, Disney Consumer Products and Daytona International Speedway are pleased to announce a special merchandise promotion combining the worldwide leader in family entertainment with the most prestigious motorsports event in the United States – The DAYTONA 500.
At the core of the merchandise program are a full line of collectible die-cast replicas celebrating this event. This product will support the fully integrated marketing platform that begins with the official world wide announcement from Times Square in December, 2003. From New York the marketing initiative continue with a “Road to Daytona” show car program giving the many fans across the country up close and personal access to Mickey and friends on their way to the Daytona 500.
The overall program will be supported with over $3.5 million in advertising and promotional activities consisting of on-track integration, print, television, radio, internet and sponsorship programs with VISA and Pontiac.
And here is where you can get it: (i hope this link works)
http://dbserver.iscmotorsports.com/1-800-Pitshop.com/MerchandiseCategory.cfm?SearchStringFrag1=&RelatedTrack=&RelatedEvent=E532&RelatedCategory=&RelatedSeries=&RelatedDriver=
I don't think everything is on sale yet, but whatever, I already ordered my shirt!
Which begs the question, since Disney already has a race track on site in Walt Disney World, could this just be the start of something?
- peoplemover
Here is the official PR stuff:
Kicking off Mickey Mouse’s 75th Anniversary in 2004, Disney Consumer Products and Daytona International Speedway are pleased to announce a special merchandise promotion combining the worldwide leader in family entertainment with the most prestigious motorsports event in the United States – The DAYTONA 500.
At the core of the merchandise program are a full line of collectible die-cast replicas celebrating this event. This product will support the fully integrated marketing platform that begins with the official world wide announcement from Times Square in December, 2003. From New York the marketing initiative continue with a “Road to Daytona” show car program giving the many fans across the country up close and personal access to Mickey and friends on their way to the Daytona 500.
The overall program will be supported with over $3.5 million in advertising and promotional activities consisting of on-track integration, print, television, radio, internet and sponsorship programs with VISA and Pontiac.
And here is where you can get it: (i hope this link works)
http://dbserver.iscmotorsports.com/1-800-Pitshop.com/MerchandiseCategory.cfm?SearchStringFrag1=&RelatedTrack=&RelatedEvent=E532&RelatedCategory=&RelatedSeries=&RelatedDriver=
I don't think everything is on sale yet, but whatever, I already ordered my shirt!
Which begs the question, since Disney already has a race track on site in Walt Disney World, could this just be the start of something?
- peoplemover