Andrew
10-29-2003, 04:17 PM
Two-Day DVDs a Slow Sale (http://www.wired.com/news/technology/0,1282,60983,00.html?tw=wn_story_page_prev2) - Wired News, 10/28/03
By Katie Dean
Disposable DVDs have been on store shelves for a little over a month and, for the most part, they seem to be staying there.
Four states are serving as test markets for the 48-hour DVDs, called EZ-Ds. The product is vacuum-packed; once opened, the disc will play for two days before a resin on the DVD reacts with the atmosphere, rendering it unplayable.
Flexplay Technologies, which manufactures the EZ-D, touts the product as the "no return, no late fee movie rental" on its website. The company markets the EZ-D to movie enthusiasts who want to avoid rushing back to the video store to meet a deadline. Instead, customers can choose to throw the disc away or recycle it.
Buena Vista Home Entertainment, a division of Disney, is testing the market for the format in Illinois, Texas, South Carolina and Kansas at grocery and convenience stores and electronics retailers.
By Katie Dean
Disposable DVDs have been on store shelves for a little over a month and, for the most part, they seem to be staying there.
Four states are serving as test markets for the 48-hour DVDs, called EZ-Ds. The product is vacuum-packed; once opened, the disc will play for two days before a resin on the DVD reacts with the atmosphere, rendering it unplayable.
Flexplay Technologies, which manufactures the EZ-D, touts the product as the "no return, no late fee movie rental" on its website. The company markets the EZ-D to movie enthusiasts who want to avoid rushing back to the video store to meet a deadline. Instead, customers can choose to throw the disc away or recycle it.
Buena Vista Home Entertainment, a division of Disney, is testing the market for the format in Illinois, Texas, South Carolina and Kansas at grocery and convenience stores and electronics retailers.