Andrew
10-09-2003, 07:30 PM
HP, Disney expand technology alliance (http://news.com.com/2100-1041_3-5088645.html?part=dtx&tag=nhl) - C|Net News.com, 10/09/03
Hewlett-Packard has found a little more magic from the Magic Kingdom.
HP, which inherited a strategic partnership with Walt Disney when it purchased Compaq Computer in 2002, on Thursday announced a 10-year extension to the business and technology pact, along with a new advertising campaign to complement the launch of "Mission: Space," a new Walt Disney World ride the two companies jointly developed.
"We believe this is one of the coolest attractions that Disney has dreamed up," HP CEO Carly Fiorina said during a Webcast to announce the agreement.
Hewlett-Packard has found a little more magic from the Magic Kingdom.
HP, which inherited a strategic partnership with Walt Disney when it purchased Compaq Computer in 2002, on Thursday announced a 10-year extension to the business and technology pact, along with a new advertising campaign to complement the launch of "Mission: Space," a new Walt Disney World ride the two companies jointly developed.
"We believe this is one of the coolest attractions that Disney has dreamed up," HP CEO Carly Fiorina said during a Webcast to announce the agreement.