Darkbeer
07-23-2003, 08:07 PM
Mickey goes digital, Disney wants mouse to roar (http://www.forbes.com/newswire/2003/07/23/rtr1035474.html) - Reuters, 7/23/03
QuikQuote: Walt Disney Co. is preparing a Mickey Mouse publicity blitz to renew interest in the company's most-famous character and capitalize on the 75th anniversary since he made his November 18, 1928 screen debut in the short "Steamboat Willie."
"It's Mickey's 75th year in show business. We've got a lot of stuff to sell," comedian Drew Carey joked at a Disney presentation of Mickey apparel, movies and theme park attractions that the company will roll out over the next year.
QuikQuote: Walt Disney Co. is preparing a Mickey Mouse publicity blitz to renew interest in the company's most-famous character and capitalize on the 75th anniversary since he made his November 18, 1928 screen debut in the short "Steamboat Willie."
"It's Mickey's 75th year in show business. We've got a lot of stuff to sell," comedian Drew Carey joked at a Disney presentation of Mickey apparel, movies and theme park attractions that the company will roll out over the next year.