Darkbeer
05-22-2003, 03:46 PM
Toy maker sues Kellogg over Frosted Flakes promotion (http://www.sfgate.com/cgi-bin/article.cgi?file=/news/archive/2003/05/21/financial1343EDT0140.DTL&type=business) - AP, 5/21/03
QuikQuote: Pawtucket, R.I.-based Hasbro filed a federal trademark lawsuit against cereal giant Kellogg Co., claiming a promotion appearing on boxes of Frosted Flakes too closely resembles Hasbro's Memory card game.
The back of the box shows 16 cards featuring eight characters from the upcoming animated movie "Finding Nemo." Instructions invite children to cut them out, turn them face down, and flip them back over in pairs to find matches.
QuikQuote: Pawtucket, R.I.-based Hasbro filed a federal trademark lawsuit against cereal giant Kellogg Co., claiming a promotion appearing on boxes of Frosted Flakes too closely resembles Hasbro's Memory card game.
The back of the box shows 16 cards featuring eight characters from the upcoming animated movie "Finding Nemo." Instructions invite children to cut them out, turn them face down, and flip them back over in pairs to find matches.