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Disney Theme Parks Chief Trying to Put a Little Magic in Marketing - LA Times,1/31/03 [Archive] - MousePad

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Darkbeer
01-31-2003, 02:27 AM
Disney Theme Parks Chief Trying to Put a Little Magic in Marketing (http://www.latimes.com/business/la-fi-disney31jan31,0,255214.story?coll=la-headlines-business) - Los Angeles Times, 1/31/03

QuikQuote: Industry analysts acknowledge that there's only so much Disney can do to reverse an industry-wide downturn. Rasulo's strategy, which comes amid a period of heavy belt tightening, is prudent, they say.
"The idea for live entertainment shows is smart because it's less risky than putting in a $100-million attraction," leisure industry consultant Steve Baker said. "I think they've squeezed the parks too much. Now they've got to get back to concentrating on the show, and that's what they seem to be doing."

HTHBellcaptain
01-31-2003, 08:36 PM
This could be very good news if he is serious about this. I would much rather have a well created stage show than an off the shelf carnival ride any day.

teri
01-31-2003, 11:59 PM
So, when are they bringing back Hunchback of Notre Dame at MGM? It just seems like they are saying one thing and doing another.

(I don't know, HTH, an occasional carnival ride with excellent theming, comfy seating and shade, and good coffee and snacks is a very good thing. Whole "lands" of carnival rides tailored to one age group are a complete disaster. Everything in moderation.)

merlinjones
02-01-2003, 07:24 AM
They just cancelled The Diamond Horseshoe Revue at WDW this last week, too.

These announcements are just more flatulence to hype Aladdin...


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