Darkbeer
01-31-2003, 02:27 AM
Disney Theme Parks Chief Trying to Put a Little Magic in Marketing (http://www.latimes.com/business/la-fi-disney31jan31,0,255214.story?coll=la-headlines-business) - Los Angeles Times, 1/31/03
QuikQuote: Industry analysts acknowledge that there's only so much Disney can do to reverse an industry-wide downturn. Rasulo's strategy, which comes amid a period of heavy belt tightening, is prudent, they say.
"The idea for live entertainment shows is smart because it's less risky than putting in a $100-million attraction," leisure industry consultant Steve Baker said. "I think they've squeezed the parks too much. Now they've got to get back to concentrating on the show, and that's what they seem to be doing."
QuikQuote: Industry analysts acknowledge that there's only so much Disney can do to reverse an industry-wide downturn. Rasulo's strategy, which comes amid a period of heavy belt tightening, is prudent, they say.
"The idea for live entertainment shows is smart because it's less risky than putting in a $100-million attraction," leisure industry consultant Steve Baker said. "I think they've squeezed the parks too much. Now they've got to get back to concentrating on the show, and that's what they seem to be doing."