Andrew
03-11-2009, 09:29 PM
Disney's new racing video game at core of big bet (http://www.google.com/hostednews/ap/article/ALeqM5hF8DKUq44XdIU-TZFjsWWuWdVU3QD96RG0AO0) -- AP
Walt Disney Co. is taking the wraps off an advanced new car racing video game that the entertainment company hopes will bolster its success in the lucrative gaming sector.
As sales of video games prove relatively resilient in the economic downturn, Disney is betting that it can prosper broadly from new games that it makes on its own. Rather than licensing Disney content out to game publishers, Disney's in-house gaming team wants to generate video game characters and story lines that can be the basis of movies as well.
"That is the Holy Grail for video games, to see them successfully become franchises," Graham Hopper, head of Disney's game division, told The Associated Press.
To that end, the company is investing in projects like the latest from its Brighton, England-based Black Rock Studio, a car racing game called "Split/Second" for Xbox 360, PlayStation 3 and PCs, set within the world of a reality television show.
Walt Disney Co. is taking the wraps off an advanced new car racing video game that the entertainment company hopes will bolster its success in the lucrative gaming sector.
As sales of video games prove relatively resilient in the economic downturn, Disney is betting that it can prosper broadly from new games that it makes on its own. Rather than licensing Disney content out to game publishers, Disney's in-house gaming team wants to generate video game characters and story lines that can be the basis of movies as well.
"That is the Holy Grail for video games, to see them successfully become franchises," Graham Hopper, head of Disney's game division, told The Associated Press.
To that end, the company is investing in projects like the latest from its Brighton, England-based Black Rock Studio, a car racing game called "Split/Second" for Xbox 360, PlayStation 3 and PCs, set within the world of a reality television show.