Lani
12-09-2002, 03:49 PM
ABC eyes record as ad biz blitzes Bowl (http://channels.netscape.com/ns/news/story.jsp?floc=FF-PLS-PLS&id=12090013000246224&dt=20021209001300&w=RTR&coview=) - Netscape/CNN 12/9/02
Variety reports that a bolstered TV advertising market has already filled about 80% of the slated advertising time for next year's Superbowl, on ABC-TV, and that revenues for the Disney-owned network could top a record $130 million.
QuikQuote: "The industry is also psyched by the return of big-budget, imaginative, often humorous new spots that ad agencies have devised for unveiling during the Super Bowl, an annual Madison Avenue tradition that fell off somewhat last year because of the down economy and the grim mood following the Sept. 11 attacks.... As [Mark] DiMassimo [president of DiMassimo Brand Advertising] puts it, 'You're going to see 30-second spots that spare no expense and will have the look and quality of a top Hollywood movie.'"
Variety reports that a bolstered TV advertising market has already filled about 80% of the slated advertising time for next year's Superbowl, on ABC-TV, and that revenues for the Disney-owned network could top a record $130 million.
QuikQuote: "The industry is also psyched by the return of big-budget, imaginative, often humorous new spots that ad agencies have devised for unveiling during the Super Bowl, an annual Madison Avenue tradition that fell off somewhat last year because of the down economy and the grim mood following the Sept. 11 attacks.... As [Mark] DiMassimo [president of DiMassimo Brand Advertising] puts it, 'You're going to see 30-second spots that spare no expense and will have the look and quality of a top Hollywood movie.'"