Darkbeer
12-06-2002, 04:16 AM
Disney's 'Treasure Planet' an Adventure in Losing Money (http://www.latimes.com/business/la-fi-treasure6dec06.story) - Los Angeles Times, 12/6/02
QuikQuote: "Treasure Planet" — which cost an estimated $180 million to make and market — is expected to be the biggest money loser in the history of Disney animation. If that's not bad enough, the flop has fueled continuing concerns among some investors and analysts that Disney's storied animation division has lost its once-infallible touch.
In reality, the studio had no choice. Under a promotional deal with its longtime partner McDonald's Corp., the studio was locked into the Nov. 27 release date a year ago.
QuikQuote: "Treasure Planet" — which cost an estimated $180 million to make and market — is expected to be the biggest money loser in the history of Disney animation. If that's not bad enough, the flop has fueled continuing concerns among some investors and analysts that Disney's storied animation division has lost its once-infallible touch.
In reality, the studio had no choice. Under a promotional deal with its longtime partner McDonald's Corp., the studio was locked into the Nov. 27 release date a year ago.