Darkbeer
12-04-2002, 11:18 AM
Disney's Sunken Treasure (http://www.fool.com/News/Take/2002/mft/mft02120401.htm) - The Motley Fool, 12/4/02
QuikQuote: What was Disney thinking? It has flooded the market with cheaply made sequels, which has tarnished the brand. It decided to wedge the movie's release between proven franchises in AOL Time Warner's Harry Potter and Frodo Baggins, a dumb move made worse by the fact that it was targeting the same audience. And Disney's marketing team fought against itself by releasing the much better-received Santa Clause 2 at the same time.
Treasure Planet may be too formulaic, with yet another predictable adaptation of a classic story, complete with levity-toting sidekicks and appropriate radio-friendly pop hits shoehorned for good measure. But it could have been worse. Then again, it could have been better, and the timing was downright poor. Like Treasure Planet's B.E.N., a robot stripped of his memory, Disney has forgotten a lot of its past. In short, you can't cheat quality.
QuikQuote: What was Disney thinking? It has flooded the market with cheaply made sequels, which has tarnished the brand. It decided to wedge the movie's release between proven franchises in AOL Time Warner's Harry Potter and Frodo Baggins, a dumb move made worse by the fact that it was targeting the same audience. And Disney's marketing team fought against itself by releasing the much better-received Santa Clause 2 at the same time.
Treasure Planet may be too formulaic, with yet another predictable adaptation of a classic story, complete with levity-toting sidekicks and appropriate radio-friendly pop hits shoehorned for good measure. But it could have been worse. Then again, it could have been better, and the timing was downright poor. Like Treasure Planet's B.E.N., a robot stripped of his memory, Disney has forgotten a lot of its past. In short, you can't cheat quality.